The challenges of moving to the profitable green quarter of Sustainable Endeavour’s “Product Development Matrix” can appear daunting. At first glance, the potential of falling into the unprofitable red “trap” is likely to discourage green investment in sustainability. The reality, however, is that properly channeled investment can result in eco-costs reduction, new and greater product
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In order to stop the coronavirus, the Netherlands is currently experiencing lockdown and curfew along with much of the rest of the world. To comprehend where we stand and how to deal with this health crisis, governments continuously evaluate two overall indicators: the number of new infected persons (lagging) and the reproductive or R factor
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What can entrepreneurs expect in terms of profitability knowing that society, governments, clients, partners and financial institutions increasingly share the same thoughts on protecting the environment against pollution? The use of oil and gas by society in Europe and beyond will gradually be reduced over the next twenty, thirty years. The companies producing the fossil
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In 2019, Melbourne’s Monash University calculated the probability of finishing the marathon race within 2 hours was 10 % and that this would not be achieved any earlier than 2032! On the 12th of October 2019, however, Eliud Kipchoge, the world-famous runner from Kenya “unofficially” set a new marathon record at 1 hour, 59 minutes
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The concept of Eco-costs Reduction, illustrated in the Product Portfolio Strategy Matrix below, can help companies make these decisions and strengthen consumer interest in their product. Companies like Unilever, Volkswagen, DSM and Vattenfall have invested in either changing their product portfolio (i.e. DSM) or increasing the sustainability of existing products through significant Eco-costs Reduction (i.e.
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Natural gas is a natural phenomenon. Wherever it is produced, the fossil gas mixture is predominantly composed of methane. It has been used in the Netherlands (NL) for 60 years to heat homes and power industry. Now, due to its climate impact, natural gas is scheduled to be phased out. NL’s large onshore gasfields will
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