Creating & Enhancing Product Value Through Sustainability

Todd R. Heller

Creating & Enhancing Product Value Through Sustainability

The challenges of moving to the profitable green quarter of Sustainable Endeavour’s “Product Development Matrix” can appear daunting. At first glance, the potential of falling into the unprofitable red “trap” is likely to discourage green investment in sustainability. The reality, however, is that properly channeled investment can result in eco-costs reduction, new and greater product

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